Monday, January 22, 2007

Dell’s rugged side

Dell wants to show its customers that its notebooks can be tough too. The PC maker is launching its first-ever "semi-rugged" notebook--<A HREF="http://www.eweek.com/article2/0,1895,2085468,00.asp?kc=EWENTEMNL011907EOAD">the Latitude ATG (all-terrain grade) D620</A>--which will compete for market share against well-known rugged models such as the Panasonic ToughBook and General Dynamics' Itronix GoBook. In creating a semi-rugged notebook, Dell is looking to capture customers in public safety fields, such as policemen, firefighters, EMS (emergency medical service) workers and the military. These notebooks are also designed for workers who spend a considerable amount of time outside, including those in construction and the natural gas and oil fields.

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