Ask those who ride the waves, and they’ll tell you surfing and music are like searing sun rays and cold beverages, wet suits and wakeboards, sand and sandwiches. They just go together. But until recently, they couldn’t be used together, most electronic music players being no match for crushing, soggy waves. But Freestyle Audio is among those shooting to change that, with its signature waterproof MP3 player. Created by electrical engineer and surfing aficionado Lance Fried in 2004, the San Diego, California-based company has partnered with leading adventure sports firms and retailers, consciously avoiding alliances with big-box retailers. Fried’s aim is to create a product that is small, durable, simple and a staple for surfers, wakeboarders, snowboarders, swimmers, and anyone participating in “any type of activity that you either get wet; or sweat.”