In a report released by The Entertainment Software Association, “Sixty-nine percent of American heads of households play computer and video games.” It seems as though the days of relaxing with good book and a cup of coffee are being replaced with a game console or computer. We have truly entered the “Age of the Video Game”. ESB estimates that U.S. computer and video game software sales grew four percent in 2005 to $7 billion–a more than doubling of industry software sales since 1996. The average age of the most frequent game buyer is 40 years old. In 2006, 93 percent of computer game buyers and 83 percent of console game buyers were over the age of 18.