<A HREF="http://www.sandisk.com/Corporate/PressRoom/PressReleases/PressRelease.aspx?ID=3678">SanDisk introduced USBTV,</A> a new, industry-wide initiative that is expected to enable consumers to easily move digital content from their PCs to their televisions for viewing in full, big-screen comfort. USBTV is a powerful and innovative new platform that will enable consumers to transport downloaded digital content from a personal computer, by using a small flash memory-enabled media player, and plug-and-play it directly on virtually any TV. Once they've taken the time to download and store personal videos and movies on their PC, consumers often want to enjoy that content with others in the living room. Today this process requires burning blank DVD optical media so that it can be played back on the DVD player attached to the TV, a cumbersome and time-consuming proposition. A USBTV player can tackle the problem by plugging directly into the USB port of virtually any personal computer, where it acts as a USB storage device for a rapid "drag and drop" of any desired file. The first pocket-sized players, expected to be available this spring, allow consumers to access an on-screen guide where they can pick and choose from content they've stored on the USBTV player and play it on a TV. No wireless set-up or complex networking equipment is required.