The anti-digital rights management bandwagon is getting more crowded by the day. Even some major-label executives are pushing for the right to <A HREF="http://news.zdnet.com/2100-9588_22-6146478.html?tag=nl.r23660">sell digital downloads as unprotected MP3s.</A> In 2007, the majors will get the message, and the digital-right management wall will begin to crumble. Why? Because they'll no longer be able to point to a growing digital marketplace as justification that DRM works. Revenue from digital downloads and mobile content is expected to be flat or, in some cases, decline next year. If the digital market does in fact stall, alternatives to DRM will look much more attractive.