Microsoft's latest attempt to curry public favor began on its community-site The Hive. Microsoft is doing it this time by <A HREF="http://www.eweek.com/article2/0,1895,2077973,00.asp?kc=EWEWEMNL122906EP25A">giving bloggers free, expensive laptops.</A> The Hive was launched by Microsoft in the summer of 2005. At the time, Microsoft said the Hive was aimed at online leaders who specialize in consumer-oriented applications of Windows and other Microsoft technologies, such as digital photography, gaming, multimedia, home-finance and the like. Microsoft officials also said they want The Hive to be a community that is run by the third parties, not by Microsoft.