With dark winter evenings upon us, the launch of a new child safety device promises to give parents peace of mind when their children are out and about without them. i-Kids features a one-touch emergency button and the very latest GPS functionality to help relieve parents’ anxieties over the safety of their child, without limiting their independence. Children can reach a parent or guardian immediately in the event of distress or danger by pressing the one-touch emergency button, which automatically speed-dials four pre-programmed numbers in sequence until the child’s alert is answered. In the unlikely event that no-one answers, the call is diverted to the i-Kids service desk where a trained operator can offer assistance. Parents can govern safe everyday communications for younger children since i-Kids only allows children to call the four pre-programmed speed dial numbers. While children can receive text messages and calls from parents on their i-Kids device, they are not able to send text messages or engage in any communication that isn’t authorized by the primary guardian.