Plasma TV suppliers such as Panasonic maker Matsushita Electric, already outnumbered by the rival LCD camp, are expected to lose further ground as LCD TVs encroach on the 40-inch-class market, a plasma stronghold. Growing demand for higher-resolution models is also giving a leg up to liquid crystal display TVs, promoted by Sony and many others in Taiwan and South Korea, paving the way for consolidation among plasma companies, analysts say.