Sony Ericsson has announced an online promotional space for <A HREF="http://developer.sonyericsson.com/site/global/newsandevents/latestnews/newssept06/p_mbuzz_new_music_initiative.jsp">breaking new and developing artists called M-BUZZ.</A> Music fans will have access to artwork, ringtones and artist information using the PlayNow over-the-air download service on Sony Ericsson mobile phones and the M-BUZZ Web site in over 20 markets globally. M-BUZZ will initially showcase a limited number of artists and bands from Sony ATV Music publishing each month, hand picked from a worldwide roster starting with Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set and Bobby Kray.