Medtronic, a global leader in medical technology, standardized its mobile sales force on Palm Treo smartphones. Employees are using more than 2,000 Treo smartphones as a wireless reference, communication and selling tool to increase sales force productivity and to improve inventory management. As a result, Medtronic reduced sales services expenses despite increasing the sales team by more than several hundred people, and reduced sales services call volume. To meet its business-critical needs, Medtronic built two customized applications–“SalesWire” and “Field Inventory”–on Palm’s open-platform system.