A company called Ipifini has come up with an idea for <A HREF="http://www.therawfeed.com/2006/03/customizable-soda-hits.html">a customizable soda.</A> The bottle is filled with carbonated sugar water. Several buttons on the bottle, when pressed by the consumer, release flavors, fragrances or colors -- up to 32 possible soda choices in a single bottle.