Ozura Mobile has launched Malaysia's largest and first ever ##"live" mobile game competition##--Beauty Queen. Beauty Queen is expected to be the catalyst that introduces mobile gaming to the mass market in Malaysia and is Ozura's latest mobile game. Developed specifically for mobile phones, the appropriately titled game features Miss Malaysia 2004, Gloria Ting. Gamers will get to play the role of Gloria as she goes about her daily life. The mobile game competition is structured into 3 heats culminating in the grand finals, with each heat featuring a new edition of the Beauty Queen game. Beauty Queen will run for a total of 7 months beginning March 2006, with the Grand Finals being held in October 2006.