QUALCOMM announced an initiative to help increase the likelihood of recovering abducted children. The AMBER Alert Highway Network, through a partnership with the National Center for Missing & Exploited Children, redistributes AMBER Alerts directly to truck drivers, significantly broadening the audience of those who can watch for abducted children. The new initiative has the support of the American Trucking Associations, and the potential to add thousands of trucks and drivers to the AMBER Alert Highway Network. Secondary methods of distribution such as QUALCOMM’s initiative, which delivers Alerts through the OmniTRACS mobile communications solution, assist in achieving the overall goal of the AMBER Alert program–to notify as many people as possible about a recent child abduction, and provide information that can help in the search for the abducted child, suspected abductor, and/or suspected vehicle and in the safer return of the child. For drivers to receive Alerts through on-board communications solutions, transportation carriers must be enrolled in the AMBER Alert Highway Network.