CBS will start a new subscription service next week sending multimedia <A HREF="http://news.zdnet.com/2100-9588_22-6043583.html?tag=zdnn.alert">news and entertainment alerts to cell phones</A> for a small monthly fee, the company said Monday. The company will initially provide subscriptions to CBS News alerts, with video and pictures, for 99 cents a month. A similar subscription to entertainment content from Entertainment Tonight will cost $3.99 a month. The news organization, as well as its sports and other divisions, has previously offered free text alerts for cell phones and has provided video for carriers' services such as Verizon Wireless' V Cast. The new subscription model will test whether consumers are willing to pay a bit more in order to have immediate access to video.