Robert Scoble, Microsoft's best known blogger, and Shel Israel, a veteran consultant for start up companies, have teamed up to write <A HREF="http://news.zdnet.com/2100-9588_22-6039784.html?tag=zdnn.alert">Naked Conversations: How blogs are changing the way businesses talk with customers,</A> a book the authors say is intended to tell businesses of all sizes and in all places why they will benefit from blogging.