Mobileplay and Volvo announced the launch of the first-of-its-kind new car configurator that runs on BlackBerries, Treos, Windows Mobile Smartphones, and other smart mobile devices. The Volvo configurator gives car buyers the opportunity to configure their dream Volvo right on their mobile device, including exterior color, interior fabrics, wheels and options packages. The configurator displays the buyer’s choices, along with pricing information, and allows them to contact a Volvo dealer if desired. Designed to promote the 2006 Volvo XC70 and XC90, the configurator was developed and will be distributed by Mobileplay, developers of a proprietary advertising-supported content delivery platform for smart mobile devices.