
Canon is betting billions that a new technology called surface-conduction electron-emitter display, or SED, will enable the company to muscle into the flat-screen-TV market. SED technology, developed in conjunction with Toshiba, yields images of superior quality to liquid-crystal or plasma screens while consuming far less power. The company has invested $1.8 billion in developing the technology for the screens and building the factories to produce them. It plans to roll out the first 55-inch screens for consumers in Japan later this year. Canon CEO Fujio Mitarai says he wants to offer the screens for about the same price as LCD and plasma TVs of comparable size.