In the ongoing mystery that is PR peoples’ minds, we find, from time-to-time, weird promotions that make no sense. In fact, one of my many fourth-tier goals is to create a site called the “Bad PR Hall of Shame,” just to showcase some of this bad PR. Now, this isn’t just because bad PR is fun to pick on. It’s worse. Small companies (and some large) often spend a lot of money on PR agencies and while we’ve had the pleasure of working with many great PR agencies, some others are very, very bad. I hate seeing hard-working developers squander their marketing budget on bad PR. But I digress.

Today, we got a letter in the mail marked “personal and confidential”. Inside was a press release about something called TUT (yeah, we don’t know either). And it had two pens. No software, no hardware, no Web links, just your typical promotional-grade pens. They’re nice pens. Denise claimed the pink one and I got the yellow one. So to the folks who wanted PR for “TUT”, here it is. Bask in the joy of knowing you got press. And, someday, let us know what the heck you’re trying to promote. — DG