The world’s biggest chipmaker said on Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered “e” will be replaced with one showing an oval swirl surrounding the company’s name. The phrase “Leap ahead” will supplant “Intel Inside,” which launched the Silicon Valley giant into public awareness in the 1990’s and helped it build the world’s No. 5 brand , worth an estimated $36 billion.