As mapping technologies proliferate on Web sites, in mobile devices, and inside automobiles, the work of modern cartographers is essential. Developers of map applications can then apply their own touches, such that directions offered by Yahoo between the same two points may differ from MapQuest’s, even though both use the same data from Navteq and its main competitor, Tele Atlas NV. No longer satisfied with driving directions, consumers are also demanding information on a neighborhood’s restaurants, public transportation options, and even real-time traffic conditions. People generate maps on mobile devices for hikes and errands, and they want maps for locations outside North America and Western Europe, too, where coverage can be spotty. All that translates into greater demand on Navteq and Tele Atlas to make their databases even more accurate and complete.