
The trend for personalized mobile content has received a dramatic make-over and launched into a broader future. Known as Muglets, the popular moving images are the first stylized avatars to allow users to edit their own face into pre-programmed graphics for a unique portrait in a move away from the market norm of computerized caricatures. Muglets can be used as a novel form of caller identification as mobile users become increasingly more competent and demanding in their expectations of personalized downloadable content.