Paramount Home Entertainment is the latest company <A HREF="http://news.yahoo.com/s/ap/20051002/ap_on_bi_ge/next_generation_dvds_paramount">to back the Blu-ray Disc format</A> as the next-generation DVD standard. Paramount said Sunday it will join a growing list of media and technology companies endorsing Blu-ray that includes Sony, Apple Computer, Hewlett-Packard, and Dell. Paramount will still market all its DVD movies in the competing HD DVD format so consumers can have a choice, company officials said.