Traditional media such as newspapers and radios are casting an increasingly covetous eye over the growing number of Internet blogs, hoping to cash in on a slice of the action. With daily newspaper circulation in decline, the highly critical and at-times irreverent world of the personal online journal with its potential to attract millions of readers is looking more and more attractive. Media mogul Rupert Murdoch even warned the American Society of Newspaper Editors last month that <A HREF="http://news.yahoo.com/news?tmpl=story&u=/afp/20050501/tc_afp/afplifestylemedia">the owners of traditional media cannot afford to be complacent.</a>