Friday, April 29, 2005

The History Channel mobile

Horizon Media announced the launch of a new mobile marketing initiative for The History Channel. The History Channel’s new mobile Web site, developed in conjunction with AvantGo, a service of iAnywhere Solutions, incorporates quizzes with real-time results, daily history trivia, a programming schedule, “what’s on now” updates, and email opt-ins for future information about The History Channel, sent directly to PDAs or smartphones.

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