
For 2005, Hasbro is rolling out ChatNow, a cell-phone-like communication system aimed at kids who want a cell phone, but whose parents don’t want to pay airtime charges. ChatNow, which will be in stores by fall and cost $74.99 for two, looks like a cell phone and lets kids “call” or “text” each other, with technology similar to that of a walkie-talkie. Each ChatNow comes with a seven-digit “Buddy Number” that can be used like a phone number so kids can call each other directly within a 2-mile radius.