IBM and RealNetworks struck a deal to <A HREF="http://www.internetnews.com/ec-news/article.php/3297391">provide businesses provide subscription-based, on-demand digital video and audio services to their customers</A>. InternetNews.com reports that the joint offering, announced at the Consumer Electronics Show, will help media companies cut start-up costs associated with forging a digital media service, which may include TV programming, mobile music services and in-car digital music from scratch. RealNetworks plans to bundle its newly-announced Real 10 digital media platform with such IBM middleware as WebSphere Digital Media Enabler, WebSphere Commerce and DB2 Content Manager.