MobiMarketing released a <A HREF="http://www.wirelessdevnet.com/news/2003/dec/02/news6.html">co-branded version of MobiSMS</A>. The product uses their IT infrastructure services to enable new businesses to rapidly go-to-market with their own SMS offering. MobiMarketing says that as a plug-in component for Microsoft Outlook and Outlook Express, MobiSMS makes the sending of an SMS as easy as sending an email.