Tuesday, November 25, 2003

Apple (iPod) does it again

Apple, maker of exceptional products, seems to have a tendency to inspire fanaticism, whether it's adoration or hatred. In <A HREF="http://www.ipodsdirtysecret.com/">this</A> amusing movie, one iPod owner shows how Apple won't replace his iPod's dead, internal battery, even though he's owned the unit for only 18 months.

Editorial comment: it's always baffled us how Apple has long managed to piss off customers with its crappy support policies. It seems that if such incredible attention goes into the user experience (and it does), similar attention should go into the consumer experience. In any case, we're betting that Apple lost well over the replacement cost of the battery in the bad PR generated by one unhappy customer armed with (you guessed it), a Mac and iMovie.

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