The number of subscribers to the University of South Florida’s (USF) Wireless Coupon and Information Service, MoBull Messenger, has grown 700% since September 2002. Over 100 retailers have participated including Gray’s Bookstore, Bananna Joe’s, and many of the leading pizza chains, clubs and retail outlets. Using Air2Web’s wireless platform, MoBull Messenger enables USF’s students, faculty, staff, alumni and Tampa Bay residents to receive discount coupons from area restaurants, sporting events, nightclubs, and retail stores to their cell phones, personal digital assistants (PDAs), pagers, and email addresses.