Palm, Inc. announced its $99 Zire handheld has won a Gold award in the 2003 Industrial Design Excellence Awards (IDEA) competition, co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine. “The Palm Zire impressed with its attention to detail and its elegant simplicity, particularly for an entry-level product,” said Juror Jim Couch, IDSA, principal, Substance Design Group, Ltd. “The Zire’s appearance conveys a quiet, calm, Zen-like aesthetic that is normally reserved for products selling at twice its cost. Simplifying the user interface, reducing its thickness, size and weight, and incorporating a power source that can go as long as a month on a single charge all contributes to making the Palm Zire highly desirable.”