Wednesday, July 10, 2002

SCOTTeVEST ads too sexy?

Meanwhile, the SCOTTeVEST is taking heat for its use of Miss Rebecca Scott, Playboy Playmate August 99, in its advertising. According to the company, about 99.9% of the feedback was positive, but the .1% was the most vocal. Recently Mike Wendland, the Detroit Free Press' technology reporter, opined in his column, "I'm abandoning my eVEST because of the exploitive advertising tactics used to promote it." Mr. Wendland came to this conclusion after admitting that: "It's been great at airports. I loaded the pockets up with all my gadgets and gizmos and then tossed the eVEST on the security belt, instead of having to remove everything item by item and put them in those cumbersome plastic trays. I really appreciated wearing my eVEST during mountain bike rides as a windbreaker because I could securely and comfortably carry a cell phone in case I took a tumble and needed help on a remote trail. [T]he eVEST was never too warm, even after exercise." SCOTTeVEST creator Scott Jordan weighs in on whether the campaign is <A HREF="http://www.scottevest.com/htmlemail/july2002/readMore.htm">too sexy</A>.

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