Air2Web and University of South Florida (USF) teamed together to provide wireless services to the university’s students, faculty, and staff. Only six months later, USF and the vendors using the MoBull messenger application (which utilizes Air2Web’s wireless platform) have recognized quantifiable returns on investment (ROI). In addition to providing notices of class, athletic, and other university information to students, MoBull messenger also informs students of vendor promotions for retail stores, restaurants, and entertainments centers in the area.