Monday, November 12, 2001

Palm launches new campaign

<A HREF="http://www.prnewswire.com/cgi-bin/micro_stories.pl?ACCT=153400&TICK=PALM&STORY=/www/story/11-09-2001/0001612317&EDATE=Nov+9,+2001">Palm, Inc.</A> will launch a new, strategic ad campaign, beginning with TV spots and extensive online ads that focus on the myriad day-to-day uses for Palm handheld computers: news, financial information, maps, games, ebooks, digital photography, stock updates, graphs, and even language translation. As part of their product focus, the ads leverage the Panasonic and Palm alliance to promote Secure Digital (SD) technology and feature expansion capabilities that enable Palm customers to add an array of functionality to their Palm m505 handhelds, including additional memory or new content, such as a road atlas or dictionary.

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