
Yahoo has an article reporting MTV and wireless marketing company SkyGo said that they signed an advertising deal in which SkyGo will create a wireless promotional campaign for the network’s Video Music Awards, scheduled for September 6, 2001. According to the article, the mobile advertisements will augment the online, print, and broadcast campaigns leading up to the event. SkyGo will run television ads across mobile sites on wireless networks, including those of AT&T, Sprint, Palm, and OmniSky.