Thursday, November 30, 2000

Spies evaluate PDA displays

<A HREF="http://www.msnbc.com/news/496029.asp">MSNBC</A> has an article from the Wall Street Journal Interactive Edition that talks about a practice known as "mystery shopping" among retailers. This is when representatives from manufacturers visit retail stores to ensure the displays for their products are accurate and well-maintained. The article focuses on the adventures of Angel Brown, the channel marketing manager for Handspring, as she harrasses store managers across the country to get their Visor displays right.

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