Thursday, January 30, 2014

TiVo to Buy Content-Recommendations Firm Digitalsmiths for $135 Million

TiVo plans to acquire Digitalsmiths, a provider of TV and movie content discovery and recommendation services, for $135 million in cash.

Digitalsmiths offers personalized video search, recommendations and browsing, social trending, and mood-based discovery across multiple devices. The firm works with 46 U.S. and international service providers, including seven of the top 10 pay-TV operators in the United States, as well as content providers and consumer-electronics companies.

“The Digitalsmiths acquisition opens new opportunities to commercialize and deploy TiVo’s cloud-based services and technologies to operators, in an extremely cost-effective way that can be offered either independently or in conjunction with TiVo’s renowned user interface,” TiVo president and CEO Tom Rogers said in announcing the deal.

Digitalsmiths customers include Time Warner Cable, Warner Bros., Paramount Pictures, Technicolor, Univision Communications, Turner Sports, the NBA, the PGA, NASCAR, Zeebox and i.TV. The Durham, N.C.-based company has 49 full-time employees, most of whom including CEO and co-founder Ben Weinberger will be joining TiVo, according to a TiVo rep.

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