
BlackBerry is tired of rival mobile device management (MDM) companies circling its body like a swarm of ravenous vultures. In an open letter to enterprise customers posted on Monday, interim BlackBerry CEO John Chen said that his company is “very much alive” in the enterprise mobility space and that businesses shouldn’t listen to MDM vendors who want them to throw away their BES.
“You’re hearing a lot of noise in the market about BlackBerry,” Chen begins in his letter. “MDM vendors are undoubtedly inviting you to webinars and enticing you to switch off your BES. We want to set the story straight about BlackBerry in the Enterprise, both for our existing customers and for those about to implement BYOD and MDM. We are very much alive, thank you.”
What makes the letter particularly interesting is that it indicates that BlackBerry really is waving the white flag in the consumer mobile device market and is going to back to putting enterprise devices and services first.
“We’re going back to our heritage and roots delivering enterprise-grade, end-to-end mobile solutions,” BlackBerry says. “As we refocus back to our roots, BlackBerry will target four areas: handsets, EMM solutions, cross-platform messaging, and embedded systems. And, just as important, we will continue to invest in enterprise and security related R&D during our restructuring period.”
Read also:
BlackBerry says making headway with corporate, government clients (Reuters)
BlackBerry beefs up Android and iOS device management: Is BES now its crown … (ZDNet)
BlackBerry upgrades BES to improve Android, iOS management (PCWorld)
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