Imagine a device that would allow Apple to eat into Android’s market share in several key markets, and yet only have a minimal negative impact on Apple’s margins. While early reports suggested the new iPhone 5c might be a flop when Apple had to cut orders with its manufacturing partners, new data from market research firm Kantar Worldpanel suggests that “the other high-end iPhone” might be just what Apple needed to pull in new business without sacrificing the average selling price (ASP) of its iPhone lineup.
The Telegraph on Monday covered a new report issued by Kantar that suggests Apple’s flagship iPhone 5s outsold the iPhone 5c by three to one in the UK during the three-month period that ended on October 31st. That news is hardly a shock. What is extremely interesting, however, is the firm’s note on who bought the iPhone 5c.
According to Kantar’s data, 80% of iPhone 5s sales were made to people who were upgrading from earlier iPhone models. Keeping customers onboard is obviously hugely important for Apple, just as it is with any company, but bringing in new business is a necessity for continued growth and the iPhone 5c is doing just that. Kantar says that nearly 50% of 5c sales were made to people coming from other mobile platforms; namely Android, of course.
“The good news for Apple is that this wider appeal is attracting significant switching from competitors,” Kantar analyst Dominic Sunnebo said. “Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model.”
Read also:
iPhone 5C vs iPhone 5S (TrustedReviews)
Apple's iPhone 5c And 5s Had A Weaker Initial Impact Vs. The iPhone 5 (Forbes)
Half of Apple's iPhone 5c sales are to Android switchers – report (Apple Insider)
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