When ReadWrite last caught up with Foursquare CEO Dennis Crowley in the company’s San Francisco office in late August, he proudly showed off a map of the citya secret map, he said, that only Foursquare could build, from the data his users feed it by announcing their location to their friends.
On Wednesday afternoon, Foursquare rolled out a product built on that mapreal-time recommendations for iPhone users of local businesses.All Over The Map
It’s a careful, perhaps even overly cautious, extension of moves Foursquare has been making into anticipatory computing for some time. Earlier this year, Foursquare began testing local recommendations for Android users. And before that, it had subtly introduced check-in recommendations in its apps with a blue bartaking a guess at where users were based on the accumulation of location data it’s built.
That guesswork is a product of Foursquare’s map, which adjusts itself over the course of the day to tie a user’s physical location to a nearby business. It’s not as easy as it sounds, especially in dense cities and malls. In locales where businesses are stacked on top of each other, it’s not a simple matter of latitude and longitude.
Read also:
Foursquare pushes real-time recommendations to iPhone users (The Verge)
Foursquare gives out unsolicited tips on iPhone (CNET)
Foursquare update brings real-time recommendations (Apple Insider)
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