Foursquare is expanding their advertising availability to small businesses worldwide with a new self-service platform.
While many advertisers are familiar with advertising platforms such as Google AdWords that allow you to place ads without having to go through a rep, Foursquare is beginning to take that approach with their new ad program and available self-service tools for potential advertisers.
Advertising on mobile devices based upon where a person is at that moment is always a tricky endeavor. It can sometimes be hard to track mobile ad ROI because many users might see a mobile ad and end up at that business despite never actually clicking on the ad.
Foursquare has definitely taken this into consideration to not only bump up their own ad revenue, but also make it clear to advertisers when there is actually a conversion for those ads.