While it might be raining and pouring a bit for embattled BlackBerry formerly Research in Motion, until shareholders officially approved the name change this past Tuesday it might be an even worse sign for the beleaguered smartphone manufacturer that one of the company’s latest phones, the BlackBerry Z10, is just so darn cheap.
How cheap?
Those interested in picking up a BlackBerry Z10 can acquire it with a 50 percent discount from AT&T or Verizon directly — $99 instead of its asking price of $199 as of the device’s launch all of four months prior. And that’s not even the worst of it. Those price-shopping around a little bit will be able to find the Z10 for just $49 at Amazon or Best Buy.
According to Blackberry representatives, speaking to the Wall Street Journal, the new pricing is a completely normal move.
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