The Museum of Modern Art currently has exhibitions for Henri Labrouste and Le Corbusier, two architects that had a huge influence on global architecture. Exciting stuff right? But MoMA is doing something unique, something that has probably never been done before with social media.
MoMA has partnered up with Foursquare to launch a NYC architecture scavenger hunt to help promote the two exhibits and the beautiful architecture that makes up New York from the Upper East Side to Battery Park.
The Foursquare scavenger hunt is set up to find iconic modernist architectural sites all over New York City. From June 17 to July 31, MoMA will post clues about the featured architecture locations via Facebook and Twitter. You can easily check the cheat sheet located on the MoMA website, but where’s the fun in that?!
When you check into these locations, participants will earn a $5 discount off of an admission ticket for MoMA (Limited to one discount per ticket).