There was a time when many observers thought about Apple changing the way consumers watch content on their HDTV. Over time, it’s become clear that the content holders have an iron grip on content, and so the new question may be: what can we do with that big display that we haven’t been doing? That’s something Apple is uniquely suited to change.
Jonathan Ive
One can make a list of things we haven’t been doing much with our HDTVs that many would, perhaps, like to do. It’s just a start, and there are likely many more. Take screen shots. Do facial recognition of actors. Play fantastic games, making dedicated game boxes obsolete. Throw content to them from our Macs. Do video conferencing between friends and family.
If Apple were to start looking at the fundamental issues we have with owning a large screen and combine that with its typical taste and feel for solving problems, the issue of rethinking how we pay for selected content, so tightly controlled these days, would just sink into the backgroundall under the new vision of Sir Jonathan Ive, Senior VP of Design. It’s just a thought that, I think, deserves some consideration.