FORTUNE — “Samsung’s Radio City Music Hall launch of its Galaxy S IV smartphone made good headlines, but consumer buying data shows that at the checkout counter, Apple continues to eat Samsung’s lunch.”
So writes the Yankee Group’s Carl Howe, in defiance of conventional wisdom, summarizing the findings of a survey of 16,000 U.S. smartphone customers.
Howe’s bottom line: Google’s (GOOG) Android has probably peaked, while Apple’s (AAPL) iOS can look forward to steady growth.
The key, he says, is customer loyalty: “Apple’s ‘black hole’ ecosystem captures subscribers who never leave, while Android smartphones are losing one out of every six customers to other manufacturers.”
Read also:
Is Android Leaking Users? Survey Says Loyalty Will Drive iOS to the Top in US … (TechnoBuffalo)
Loyalty to Apple driving iPhone market share gains vs. Android – survey (Apple Insider)
Survey: Apple to Eclipse Android by 2016 (PC Magazine)
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