Clickatell announced that mig33, Bluepulse, MXit and Rummble have selected Clickatell’s SMS gateway to increase customer acquisition, improve the effectiveness of social communities, and increase the overall “stickiness” of mobile communities. In today’s mobile society, people want to communicate while on the go, and the addition of text messaging to mobile social networks greatly improves the ability to stay connected.

The global social networking market will grow to a massive $28.9 billion for revenues generated from all business models in this industry by 2012, according to Informa Telecoms.