Tuesday, April 29, 2008

iPhone vs. BlackBerry

In a just-released survey report, ChangeWave takes a close-up look at the features consumers love and hate most about their iPhones and BlackBerrys. This report is a follow-up to a previous ChangeWave Smartphone survey showing a rapidly evolving two-horse race between the Apple iPhone and the Research In Motion BlackBerry–with second tier players like Palm and a host of others being pushed to the sidelines.

The previous report showed excellent consumer satisfaction levels for the two smartphone frontrunners–with Apple sporting a 79% Very Satisfied rating for its iPhone models and RIM grabbing a highly respectable 54% rating for the BlackBerry. But what is it about these two brands that have consumers so very satisfied?

News Timeline



From Our Sponsor