Microsoft and the GSM Association are promoting 3G (third generation) mobile telecommunications by asking companies to build laptop PCs that automatically connect to the Internet wirelessly over mobile phone networks.

They’re hosting a contest challenging companies to design mobile phone-like connectivity into easy-to-use laptops aimed at mainstream users looking for a hassle-free device able to connect them to the Internet wirelessly anytime, anywhere.

These laptops will be aimed at the mass-market consumer laptop PC segment in the $500 to $1,000 price range, the GSMA said in a statement. The group, a promoter of mobile phone networks and technology, points out that mobile phone networks offer far greater range than competing wireless technologies.