
Well, we have to give kudos when they’re deserved. Active readers will note that we often mock Apple for their Appler-than-thou attitude and generally annoying demeanor. We were particularly disturbed by Apple’s screwing of their most loyal (some would say “stupidly fanatic”, but not us) customers by dropping the iPhone price by $200 just two months after shipment.
However, today Steve Jobs announced that he’s giving these early adopters a $100 credit at the Apple store. Now, it’s not exactly the same as getting your $200 back in cash, but it’s a nod towards the satisfaction of customers and we think that deserves a pat on the back. We fully expected Jobs and company to be as asshole-ish as possible and maybe they’re learning that their installed customer base should not be regularly shat upon.
One note about the credit: for most of us a credit at the Apple online store would be worth, well, not much. But since the iPhone buyers are the most active of Apple customers, there’s no doubt they’ll be back to the Apple online store to buy something anyway.
Let’s hope Apple continues to remember that their best customers are not to be taken for granted.