Palm, Inc. announced the creation of two distinct subbrands for its portfolio of handheld products: the Tungsten and Zire families. Tungsten products will provide solutions for mobile professionals and enterprise work forces; Zire handhelds will provide affordable options for individuals to organize their busy lives.

The Palm Tungsten product line will include “industrial-strength handheld hardware and software solutions for mobile professionals and serious business users. These solutions will use cutting-edge wireless and mobile technologies to solve complex technology problems for IT managers seeking to deliver secure data to mobile work forces.”

The Palm Zire product line will offer “snappy personal products that get straight to the point for individuals.”