Monday, March 25, 2002

Ad campaign for new handhelds

Palm, Inc. launched a new U.S. TV and online ad campaign that features the company’s newest products: the Palm m130 and m515 color handhelds and the Palm i705 wireless handheld. The campaign features a 30-second TV spot that will air on national network and cable, and is scheduled to run for five weeks. AKQA, a San Francisco-based advertising and marketing services agency, developed the new campaign. The ad was produced by Digital Kitchen, with music by Plastilina Mosh. According to Bob Pullum and Adam Lau, AKQA associate creative directors, the spot contains three distinct chapters that demonstrate how each of the new handhelds uniquely enhances the lifestyles of a wide range of users, and that show that no matter what the user wants to do, there is a Palm handheld that can help do it better.

News Timeline



From Our Sponsor